chocolate (151)
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Meiji Pucca: Fish-shaped biscuits filled with milk chocolate. The most obvious comparison would be to Lotte's koala cookies, which I find to be better overall; the Pucca cookies don't have much flavor, and they lack the charm of the uniquely printed koala snacks. 2.0/5.0

munchpak pucca meiji japanese 2.0 cookies chocolate biscuit
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Meiji Kyo-matcha chocolates: These thin square chocolates have a light green color and ornate embossed floral design. While it has a concentrated matcha flavor, the chocolate itself has a waxy and dense mouthfeel similar to white chocolate. The ingredient list has sugar followed by cocoa butter, which seems about right. 2.5/5.0

meiji japanese matcha chocolate 2.5 greentea sweets kyo-matcha
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Meiji Tanpact Cheese Biscuit with Milk Chocolate: I think I'm naturally sensitive to packaging design given my interest in visual design, but being in a foreign country where I don't know the language further deepens my reliance on food photography to make purchasing decisions. When I saw this box of biscuits, I assumed that they were plain crackers with a one-sided chocolate coating. It was only when I got home that I saw the smaller image underneath the product name showing 3 types of cheese (what appears to be blue cheese, gouda, and br... (read more) 3.0/5.0

japanese inegaya meiji tanpact cheese biscuit milk chocolate 3.0
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Meiji Essel Super Cup MInt Chocolate Chip Ice Cream: As far as flavor goes, this is a pretty standard mint ice cream, the type that's white rather than seafoam green and has thin slivers of chocolate throughout rather than chocolate cubes. The main reason I'm writing this review is for the size of the ice cream, which is a standard single-size serving you see everywhere in Japan. Even in normal grocery stores, I haven't seen gallon or even normal-sized pints. This container is slightly larger than the ice cream cups you'd get a field day gro... (read more) 3.0/5.0

icecream japanese meiji essel super cup mint chocolate chip ice cream 3.0
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Meiji My Style Apollo Strawberry Chocolate: These are fun conical chocolate strawberry snacks that I discovered, through my research, are meant to resemble Mount Fuji, which makes them extra Japanese. About 3/4 of the cone is a pink strawberry chocolate, and the last quarter is a milk chocolate base. The chocolate has a satisfying snap, and the strawberry is also nicely tart, though overall it's definitely on the sweet side. I can see how if I grew up eating them, they could easily have become a nostalgic favorite. 3.5/5.0

recommended japanese meiji my style apollo strawberry chocolate 3.5
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Meiji Horn whipped chocolate snacks: Tall chocolate treats with milk chocolate on either end, an aerated chocolate coating over the middle, and a chocolate biscuit-like interior. Some ingenuity here is in the shape itself, as the snack is meant to be paired with coffee - it's tall enough to dip into a hot beverage and get the combination of crunchy milk chocolate with a whipped chocolate center that melts in your mouth. For me, this was a theoretical exercise as I don't drink coffee and ate these individualky-wrapped snacks on... (read more) 3.0/5.0

japanese meiji horn whipped chocolate snacks 3.0 familymart